Anna Dello Russo for H&M

Fashion icon and legendary Fashion Director, Anna Dello Russo is set to design an accessories collection for H&M. As a self-described “passionate fashionista”, Anna’s fun and quirky style is sure to be a true reflection on her accessories collection. Her unique and playful fashion sense has been translated in a way that will showcase her taste for ornamentation. The collection will be available on October 4, 2012 in 140 stores worldwide and online, during the peak of the fashion week tour. The collection features jewelry, sunglasses, shoes, bags and a trolley, to be enjoyed by every H&M shopper.

“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.

A fun fact about Anna, she has gone on record to state that she owns over 4,000 pairs of shoes. Ah, a woman after my own heart.

Let the countdown begin!

Xo, E


Warm Weather Beauty

Summer weather is approaching, and with temperatures in the mid-90’s, I need a fuss-proof routine that gives me that warm, natural and glowing look.

Check out a few of my tips and tricks for a low effort, high impact routine.

Lips: I like to travel light in the summer, which means no room for my lip balm, lipstick and lip gloss. Instead, I use the Clinique Chubby Stick Moisturizing Lip Colour Balm that both moisturizes and tints lips for a natural-looking pout. The Chubby Stick moisturizes with mango and shea butter for softer, smoother, sheener lips. Even better, the Chubby Stick comes in over 15 colors. 

Eyes: Cat Eye sunglasses are one of the hot accessories to have this season, as seen on the Spring/Summer 2012 runway with Anna Sui, Proenza Schouler and Tory Burch. Michael by Michael Kors is also sporting a great pair of cat eye’s this season for only $99. 

Face: One of the most important skin care tips I while working in the industry, with Make Up Artist’s like Pat McGrath, is to protect your skin and especially your face from the sun’s harmful UV rays. Laura Mercier Tinted Moisturizer is great for summer because it not only protects your skin with 20 SPF, but also has a color-tinting moisturizer that gives you a light and healthy, “just tanned” glow.

Body: Skip the tanning beds this summer and try self-tanning with L’Oreal Sublime Bronze Self-Tanning Towelettes. They’re easy to use and a give a nice, even glow to your skin without the harmful effects of tanning. 

Hands/Feet: Neon colors are heating up our mani/pedi’s this summer with colors in fluorescent orange, citron yellow, hot pink or kelly green. Check out the new, orange crush from Essie, Fear or Desire

Hair: In the summer’s heat, I need a good moisturizer to keep my hair from looking dry and damaged. My little trick is to use a hair mask as a leave-in conditioner. Using a sizeable amount of the mask, cover all of the hair and toss it up in a top-knot bun, a few hours later, you have bouncy, beachy waves that are ready to shine!

Try Dove Damage Therapy Intensive Repair Deep Repairing Mask for protecting and repairing damaged hair, leaving you with hair that’s strong, healthy, and shines.  

Do you have any tips/tricks to beat the summer’s heat? We’d love to hear from you!

 Xx, S

Anthropologie’s One Year Anniversary Celebration!


  As an avid shopper and lover of all things Anthropologie, I was thrilled to receive an invitation to celebrate their 1 year anniversary at their Walden Galleria location. I remember hearing rumors last year that we would finally be getting an Anthropologie to shop at, then seeing the sign in the mall as it was being built and then FINALLY, the store opening on June 21, 2011. The anticipation alone excited me to no end. I shop there on a regular basis and always leave with one more piece to add to my ever-growing, every-changing closet.

If you’ve never been to Anthropologie, I strongly encourage you to go check it out. Sometimes the prices are a little too steep for me (you can always find me shopping in the sale section) but if you go in there with the right mind-set, you won’t be disappointed. Their collection of home furnishings, jewelry and other accessories are enough to keep you occupied for hours, I think you will be pleasantly surprised at how Anthropologie can inspire new changes in your closet and in your home.

This store’s anniversary party is being held on June 21, 2012 from 6 p.m. to 8 p.m. at the Walden Galleria. Also, 10% of the evening’s proceeds will benefit young audiences of Western New York. Refreshments will be served.

Happy One Year Anniversary Anthropologie!

Xx, E

Style Obsession: Electric Pineapple

This season is all about color, color and more color – the brighter the better and there’s no easier way to heat up your wardrobe than with summer’s hottest hues of neon pink, fluorescent green, or my favorite, electric pineapple.

I love this trend because it’s a simple way to transform any outfit. All you really need is one piece, such as a necklace or a blouse to make your outfit stand out. If you’re a little more of a risk-taker, you can pair it with another bright color for a really sizzling look!

My go-to color this summer is electric pineapple. I wear it on my toes, on my bags, even as a fragrance, I just love the color!  My favorite way to wear the color is by mixing and matching different shades, textures and prints together.

Check out a few of my recent color-obsessed purchases below 😉 Image

From Top Left to Right:

Gucci Flora Garden in Glorious Mandarin – Fresh, Sweet and Light

Banana Republic Silk Safari Tank in Light Chartreuse

Joe Fresh Python Print Tote

Banana Republic Bouquet Necklace and Drop Earrings

China Glaze Electric Pineapple

Xx, S

When to start wearing white..

As the saying goes, “You shouldn’t wear white after Labor day,” but my question to you is, when can we start?

I was looking through my over-stuffed closet and realized that my last few purchases were white tops and it occurred to me.. Are people wearing white yet? Upon doing my research I discovered that people associate Memorial Day with the beginning of summer, thus the beginning of white tops, jeans, shoes, etc! While I’m thrilled that it’s now acceptable in the fashion world to start wearing white, I’m more thrilled that this rule is starting to fade. I understand why most people aren’t wearing white in the winter but I was definitely wearing it before Memorial Day. My point is this: I want to see a white out. The aztec patterns, floral prints and neon colors are just a few things I’ve enjoyed this spring but I love a classic white blouse or white jeans paired with said floral printed top. So let’s see it Buffalo!

We can start with a few pieces from my closet..

Left/Center: Francesca’s Collections, Right: Anthropologie

Xx, E

Ray Ban Celebrates 75 Years!

Ray Ban Celebrates its 75th anniversary with a new campaign and a new collection, honoring its storied history, Women’s Wear Daily reports. 

The new, Ambermatic collection of Ray-Bans’s were inspired by the first aviator sunglasses, which were released in 1937. The collection features four new, aviator style frames and a light-sensitive yellow lens that darkens depending on light and temperature conditions. (Sa-weeeet, no more squinting!) 

Ray Ban Celebrates its 75th anniversary with a new campaign and a new collection, honoring its storied history.


The Legends campaign will accompany the launch of the Ambermatic collection, featuring the 75-year spirit of the “Never Hide” motto. The photos capture seven historic moments and many controversial moments in American history, spanning from the ’30s to the ’90s. “The pieces around this anniversary, the ad campaign, the Ambermatic, and ‘Untold Stories,’ are created to tell the brand story and serve as reminders of why consumers fell in love with the Ray-Ban in the first place,” said Fabio D’Angelantonio, who is the chief marketing officer at Luxottica, Ray-Ban’s parent company.

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The Ambermatic collection is set to hit Sunglass Hut and department stores nationwide in June for $219. 

Hello world!

Hello to all our fellow fashionistas out there! We are here to shed some light on Buffalo’s emerging fashion trends, events, and street style. Our hope is that we might be able to bring Buffalo back into the player’s circle.

On FashionForward, you can expect to find:

  • Fashion News
  • Street Style
  • Favorite Fashion Finds
  • Designer/Boutique Spotlights
  • Latest Fashion Trends
  • Beauty Tips
  • Upcoming Events

We felt our city was lacking inspiration, so we wanted to create an outlet for others like us, who crave fashion and are eager play a role in Buffalo’s fashion scene.

We invite you to share any ideas, thoughts, comments, and questions that you might have. This is for you, Buffalo!

Xx, S and E