Runway on the Water brought to you by Seven Chances Inc.

The wait is over! We are back and happy to announce a new endeavor we are so lucky to be a part of this fall. Seven Chances Inc. is hosting a charity fashion show on September 28 aboard the USS Sullivan Battleship at the Buffalo Harbor. This charity is a not-for-profit organization formed exclusively for charitable and educational purposes. It provides grants to those in need of financial assistance when their current means just won’t cut it. The charity also seeks to foster philanthropy, community building and civic responsibility.

The fashion show will showcase a unique lineup of local designers and boutiques such as Bales Clothing Company, Grift Kings, PS Accessories and Sweet ‘n Chic, Angel of SAIone Inc, Jasmine Chong (RUNWAY 5.0 BSC Fashion Show Winner) and Kori Cichocki. Dario Mohr will be showing a line of hand painted dresses called BUDDAHOOD- along with BUDDAHOODS latest jewelry and handbag designs.

There will be vendor tables from EYES Downtown, PS Accessories, Sweet ‘n Chic, Ms. Eye Candy, Positive Approach, XS Energy Drinks, and unique makeup products. We will be providing exclusive behind the scenes coverage of the fashion show!

Seven Chances Inc. and Bales Clothing will also be doing a Handbag Grab Bag Raffle in which 10 purses that have been donated by local designers and boutiques will be raffled off. To make things more exciting, there will also be a bag filled with a cash prize!

Dario Mohr, a local artist, will also be providing a live art demonstration and has offered to donate the piece of art, which will be raffled off that evening.

Please, come and support Seven Chances Inc in their effort to make a difference in the Buffalo community.

As mentioned on the flyer, please go to to purchase tickets or call 716-688-6500 or 716-777-8916.

We hope to see you there and if not, stay tuned for our complete coverage of behind scenes at the fashion show. It will be a complete success!


Pardon Our Absence


Pardon Our Absence

We apologize for the long absence – we’re currently working to bring you our best content! We have a ton of fun new projects that we’re working on, including a new beauty confidential section and an upcoming fashion show that we are super excited to share them with you all.

Stay tuned for more details!

xx, S

Getting to Know Blake Lively and Gucci’s New Fragrance, Gucci Première


Blake Lively with director Nicolas Winding Refn on set at the Gucci Première campaign shoot.

Blake Lively has been named the face of Gucci’s new fragrance, Gucci Première. The fragrance is said to be the brands new signature scent, inspired by the couture line of Gucci Première gowns and old Hollywood glitz and glam. We couldn’t imagine a better person for the job and it seems Gucci couldn’t either.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” said Frida Giannini, who is the creative director of the company. “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

I’ve loved Blake Lively since the first season of Gossip Girl, which is what she’s most known for in starring her role as Serena Van Der Woodsen. I was working as a beauty publicist on the Gucci account when I found out about three months ago. I couldn’t believe it, I was thrilled! I had worked with other celebs before in my role as a beauty publicist, but never any that I adored as much as I do Blake Lively.

I had the opportunity to meet Blake during what we call a ‘public relations day,’  we had a photoshoot with and invited select media to come interview her, exclusively, for the new fragrance, Gucci Premiere. The photoshoot with Gucci and Blake was one of the most amazing things I had experienced! The fashion, the glam and the A-list celeb – it was SO New York!

During Blake’s interviews with the media, I was impressed by how humble, sweet and normal she was. The 5’10 beaute talked about her love of family, fashion and dark chocolate, and when speaking on her role as the new face of Gucci, Blake told WWD that she felt lucky to be chosen. “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” she said. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.”

The new signature fragrance for women, Gucci Première, is set to launch in September of this year. I know I’ll be adding it to my ever-growing collection!

Gucci Première

My Current Obsessions

I wanted to share a few of my current obsessions this summer and invite you all to try them! I’m a firm believer in trying something on even if it’s a little outside my comfort zone and I’m usually pleasantly surprised. Because of this philosophy, I’ve shaken things up a bit in my closet and also been able to experiment with some fun new looks.

The first and second look is all about the Dip dress (some call it the hi-low dress or even better, the mullet dress). Whatever you’d like to call it, these dresses have become some of my favorite pieces in my closet.

I was out shopping with my Mom and she pulled this dress out of no where, in the sale section at The Limited and had me try it on. I was not expecting to love it and at the bargain price of 20$, how could I not?! It can easily be dressed up or down and I’m looking forward to wearing it to one of the many weddings I’ll be attending this summer.

This is another look for the Dip dress. It’s a subtle addition to such a fun dress and it looks amazing on! This was something that wasn’t too flattering on a hanger but once I tried it on I knew it was a keeper. This dress was 80$ from Anthropologie.

I love this candid shot of our girl Samantha. Xo!

The look is a mash up of a few favorites in my closet. The pleated neon skirt was bought for 20$ at Anthropologie and I absolutely love it! Some things you just don’t say no to, especially if your sister bought it for you (thanks, Chelsea!). The see through floral printed top is from H&M and literally goes with everything, having versatile pieces in your closet can really keep things interesting. We can’t forget the shoes, they are from Target and I love the unexpected pairing of a floral and leopard print. Don’t be afraid to take some risks!

A scalloped hemline can add a fun new twist to a skirt or a dress. Aside from that, I am in love with all things orange at the moment.


Rumors of a name change at YSL were confirmed today by WWD. Hedi Slimane, who succeeded Stefano Pilati as the Creative Director in March, plans to change the name of the fashion house from Yves Saint Laurent to Saint Laurent Paris.

Why the name change? Industry sources say the issue was brought up by Slimane in the interest of giving the brand a more fresh, modern feel as he takes on his role as Creative Director. Fashion House Reps at YSL are positioning the change as “restoring the house to its truth, purity and essence – and taking it into a new era” while “respecting the original principles and ideals.” The change was inspired by the Saint Laurent Rive Gauche collection, launched by the founder in 1966. 


Yves Saint Laurent and a model in front of the first Saint Laurent Rive Gauche boutique in Paris.
Photo By Gamma-Keystone

The name change, Saint Laurent Paris, will take place with the launch of the Spring/Summer 2013 ready-to-wear collection. 

For those of you who are wondering what will come of the iconic YSL logo, appearing on many of the brands accessories and cosmetics, it will remain the same. 

Anna Dello Russo for H&M

Fashion icon and legendary Fashion Director, Anna Dello Russo is set to design an accessories collection for H&M. As a self-described “passionate fashionista”, Anna’s fun and quirky style is sure to be a true reflection on her accessories collection. Her unique and playful fashion sense has been translated in a way that will showcase her taste for ornamentation. The collection will be available on October 4, 2012 in 140 stores worldwide and online, during the peak of the fashion week tour. The collection features jewelry, sunglasses, shoes, bags and a trolley, to be enjoyed by every H&M shopper.

“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.

A fun fact about Anna, she has gone on record to state that she owns over 4,000 pairs of shoes. Ah, a woman after my own heart.

Let the countdown begin!

Xo, E

Anthropologie’s One Year Anniversary Celebration!


  As an avid shopper and lover of all things Anthropologie, I was thrilled to receive an invitation to celebrate their 1 year anniversary at their Walden Galleria location. I remember hearing rumors last year that we would finally be getting an Anthropologie to shop at, then seeing the sign in the mall as it was being built and then FINALLY, the store opening on June 21, 2011. The anticipation alone excited me to no end. I shop there on a regular basis and always leave with one more piece to add to my ever-growing, every-changing closet.

If you’ve never been to Anthropologie, I strongly encourage you to go check it out. Sometimes the prices are a little too steep for me (you can always find me shopping in the sale section) but if you go in there with the right mind-set, you won’t be disappointed. Their collection of home furnishings, jewelry and other accessories are enough to keep you occupied for hours, I think you will be pleasantly surprised at how Anthropologie can inspire new changes in your closet and in your home.

This store’s anniversary party is being held on June 21, 2012 from 6 p.m. to 8 p.m. at the Walden Galleria. Also, 10% of the evening’s proceeds will benefit young audiences of Western New York. Refreshments will be served.

Happy One Year Anniversary Anthropologie!

Xx, E